Inspire your team.

Optimize your 5 Critical Success Factors.

One-on-one coaching from a 10-year CFA veteran and team workshops that bring the best out of your people.

Do you struggle to accomplish your most important goals because you aren't bringing the best out of your people?

You cannot control:

❌ Rising food costs

❌ Rising labor costs

❌ Local employment laws

You can control:

✅ Your productivity

✅ Your people management system

✅ Your authority and influence as a leader

Break free the day-to-day restaurant stress.

Find the biggest areas of opportunity in your restaurant.

Grow your retention, alignment, development, productivity, and profitability.

Lead an organization, team, and culture that thrives.

You deserve clarity and peace of mind as an Owner/Operator.

There are a lot of leadership books, business resources, and coaches out there, but very few, if any, have been in your shoes. You deserve someone who understands where you are.

Jacob has combined over a decade of experience at Chick-fil-A (both in the restaurant and at the Support Center) with proven Business Made Simple frameworks to help Owner/Operators thrive.

Trusted By:

  • Emma Morris, Talent Development Program

    Jacob's session was incredibly healing and insightful for me. The idea of viewing our lives as a movie gave me the freedom to think about the future once more. Jacob's breakdown of the different roles - the victim, the villain, the hero, and the guide - allowed me to evaluate myself and understand what I needed to do moving forward.

  • Michael Catron, District Film

    “Jacob and Waves helped us grow a new product that we offered. He helped us with a new mission statement, messaging, marketing, and sales for that product, and doubled the product’s revenue. If you want to increase efficiency and revenue in your business, go with Waves.”

  • Grant Young, Talent Development Program

    Jacob has a wonderful way of causing you to lean in as he unpacks the principles of his Hero on a Mission workshop. He knows the framework well and he invites you to ponder the possibilities of what it could mean to live a life on mission. The ability to help you picture an alternative future for your life is valuable trait for a communicator to possess, and Jacob did just that! I have found myself thinking about the principles of this framework often since I went through the workshop with Jacob!

Book a Call

Take your restaurant to the new heights.

1. Book a Call

We’ll discuss the current state of your restaurant and what goals you want to accomplish.

2. Get a Custom Plan

You’ll get a simple, customized plan using proven frameworks to get the best out of your team and optimize your 5 Critical Success Factors.

3. Thrive

Lead an organization that is aligned, productive, and thriving. Go ahead and pick out your symbol car.

Bring the best out of your team.

One-Hour Strategy Call

Take a ten-minute business assessment that diagnoses the current state of your restaurant and get a personalized business strategy. We’ll review the results of your assessment and create a list of action items that yield real results.

$99

One-on-One Coaching

Get a personalized, one-on-one coaching plan. We will meet weekly or bi-weekly to install a personalized growth plan for your organization that inspires your team and optimizes your 5 Critical Success Factors.

Starting at $599

Workshop with Your Team

Either virtual or in person, I meet with your team to do a half-day workshop that inspires your team, teaches your team how to better manage people, gets your business aligned, and prioritizes important goals,

Starting at $2499

Give Your Leaders the Mind of an Owner/Operator

If all of your leaders thought about the business like a business owner, you would accomplish more goals and make more money.

Teach your leaders to look at your business like an airplane, and they will see your business like a business owner.

This simple metaphor helps your leaders understand how every part of your business works together, and ultimately how a healthy business is good for everyone in the organization.

Download this free PDF below and help your leaders see the business like you do.